MESLEK YÜKSEKOKULU

Halkla İlişkiler önlisans programı öğrencilere profesyonel olarak nasıl konuşulacağını ve nasıl yazı yazılacağını öğretmektedir. Ayrıca öğrenciler, işletmelerde insanlarla nasıl ilişki ve iletişim kuracaklarını öğrenmektedirler.

Bu program iki yıl olup, mezun olabilmek için 60 krediyi tamamlamak gerekmektedir. Ayrıca öğrenciler 60 krediyi tamamladıktan sonra dikey geçiş ile lisans programına transfer olabilmektedir.

Public Relations Program Outcomes

1. To develop consciousness for public interest and social responsibility, respect for professional ethics,
2. To teach basic knowledge about the theories and models of communication (interpersonal, group, organizational and mass) in general and public relations, advertising and journalism fields in particular; so that  student understand, evaluate and solve sectorial problems of these fields,
3. To teach  how to use written, audio-visual  communication formats used in public relations, advertising and journalism; to produce various message content  for media; to design and layout various publications and web;  to be able to plan and execute various communication campaigns,
4. To prepare students for further academic work in the fields of communication, public relations and advertising.

LİSANS EĞİTİMİ SÜRESİNCE ALINACAK TÜM DERSLER

DERS İÇERİKLERİ

ACOM 101 - Introduction to Computers & Information Systems (3,0)3

To provide an understanding of the need for the management of data as an organizational resource. Introduction to the fundamental concepts of data processing. Emphasis is on business data processing. Student’s skills in the application of computers to business and their knowledge of hardware and software are enhanced.

ABSM101 – Introduction to Business & Management I (3,0)3

Introduce business and non-business students to business areas and how they function together in a global business environment. Familiarize students with business concepts, terms and bases for global competition. Learn critical thinking skills through cases and application of concepts in real world situations. Expose students to a wide variety of business careers to facilitate student decision on appropriate business major. Relate business as a part of all future careers.

EGL101- Development of Reading Skills (3,0)3

The main aim of this course is to prepare students for the academic reading and writing tasks they will do within their Faculties. To this end, Students will study the techniques that will enable them to produce academic essays in a range of specific styles. They will learn how to write about graphical information and how to incorporate supporting examples into their essays. They will also develop reading speed and proficiency, increase vocabulary and improve comprehension skills.

ABSM 102 - Introduction to Business & Management II(3,0)3

This is an introductory course about the management of organizations. It provides instruction in principles of management that have general applicability to all types of enterprises; basic management philosophy and decision making; principles involved in planning, organizing, leading, and controlling; and recent concepts in management.

EGL102- Development of Writing Skills(3,0)3

The main aim of this course is to provide effective development of the skills acquired in EGL101. Students will master speaking and argumentative skills by taking part in discussions of the topics covered in the reading assignments. They will develop critical and analytical thinking at a higher level. Acquire profound knowledge of the necessary reading and writing techniques aiming to prepare them for more in depth research work with materials of their Majors. Continue to prepare students for the academic reading and writing tasks they will encounter within their Faculties. They will learn how to include secondary data within their writings. They will also develop reading speed and proficiency, increase vocabulary and improve comprehension skills.

APRE101 - Introduction to Communications (3,0)3

The aim of the course is to give an introduction of the communications mediums. Another aim of the course is to achieve analysis of topical events through a communication view-point and promote basic concepts of communication science. The course consists of the following; the concept of communication and its definition; the process of communication and its constituents; systems approach in the communication process; communication types; general look at communication models; the concept of mass communications and its definition and process; comparison between concepts of inter-individual and mass communications; the functions of mass communication vehicles and their effects; general look at mass communication establishments; and new organizational approaches and studies in communications sciences.

APRE102 - History of Communication (3,0)3

History of communications will be studied vis-à-vis culture and communications relations. Within a study of the characteristics of mass communications, issues like institutionalisation – in a historical perspective -, alienation, monopolisation, globalisation and identity will be studied.

ABHS101 - Introduction to Behaviour Science I (3,0)3

The main objective of this course is to introduce the science of Psychology, to make the students to be familiar with the theoretical approaches in psychology and with the psychological processes as sensation, perception, consciousness memory, cognition, motivation and emotion.

APRE201 - Media Production for PR I(3,0)3

This course seeks to help students acquire basic skills in producing print materials in TV programs for public relations purposes. Those programs include the broadcast news release, the public service announcement, public awareness programs, and documentaries. This course also involves function of Public Relations department at TV Industries.

ABHS102 – Introduction to Behavioural Science II (3,0)3

This course is designed provide a general knowledge of sociology and provides an introduction to basic principles, concepts and theories of sociology, place of sociology among social sciences and examination of various culture, institutions and social places.

APRE203 - Reporting Techniques (3,0)3

This course seeks to help students on newsgathering and reporting techniques for Public Relations Department. The students should demonstrate their abilities and skills in gathering and reporting the news from different news sources and conducting interviews.

APRE205 - Advertising Production(3,0)3

This course ensures the application of the theoretical and informational side of students concentrating on the techniques of designing and producing printed and audiovisual advertisements through different stages and the relationship between specialised adverting agency and its clients in the administrative technical and financing sides.

APRE207 - Sale Strategies(3,0)3

This course helps students to learn to keep the focus on customer needs, create and maintain relationship-based sales, meet sales goals by developing competencies in a wide variety of selling situations and reduce direct sales costs by increasing sales.

APRE202 - Media Production For Pr II (3,0)3

This course seeks to help students acquire basic skills in producing print materials in radio and TV programs for public relations purposes. Those programs include the broadcast news release, the public service announcement, public awareness programs, and documentaries. This course also involves function of Public Relations department at Newspaper Industries.

APRE204 - Practices of PR(3,0)3

This course is designed to prepare students for future coursework in public relations. We cover as many aspects of the profession as we can. Students will be exposed to PR theory, interaction with PR professionals, industry standards and practices in a laboratory situation

APRE206 - Practices of Advertising(3,0)3

This course aims at defining advertisement and its importance in the communication process. It also focuses on the different forms of Advertising in the Press, Radio and Television and its role in economic and marketing.

APRE208 - Tactics of Selling(3,0)3

During the course some simple selling tactics produce sales by responding to the way customers normally think and behave will be practiced. Aim is to prepare students for working at any business - regardless of they you sell, how they sell or where they sell it.